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Nandos Available Vacances

Reference Number NAN211210-1
Job Title Research Insights Manager IMEA
Department Marketing
Job Type Permanent
Reporting To (Job Title) General Manager: Marketing Brand, Strategy and Communication
Number of Positions 01
Location – Country South Africa
Location – Province Gauteng
Location – Town / City Johannesburg
Nandos Casa Central Kitchen

Job Description –
There is an exciting opportunity to join Nando’s Marketing Department as the Research Insights Manager IMEA, based at our Central Kitchen Office (JHB).

You’ll be mentored by the relevant General Manager: Marketing Brand, Strategy, and Communication and we’ll also spice up your development with our Nando’s induction, leadership, and development programs.

We recognize and reward you with our flexible compensation and benefits such as medical aid, provident fund as well as our Nando’s wellness program that will assist in both your family and professional work life.

The Research and Insights Manager IMEA supports the growing demands for strategic learning and consumer insights critical to the development of products and services for Nando’s by deploying research initiatives that bring the “customer lens” into decision making.

At Nando’s, we take pride in “the people that make the chicken”. Do you have the courage? Do you value the opportunity to develop? And do you thrive on hard work with the ability to have a sense of fun? If so, then your journey starts with us.

Minimum Requirements

Education (Formal Qualification Required) Minimum
• BCom degree or equivalent NQF level 6 qualification (Marketing, Consumer Behaviour) Advantageous
• Postgraduate Legal Requirements (e.g. Driver’s License, etc.) Detail
• Driver’s License Experience (Minimum Experience Required) Minimum

• 5+ years’ experience in consumer insights and data analysis role (FMCG, retail, or research agency)
• Experience in the application of qualitative and quantitative research processes Advantageous
• Experience in data analysis
• Experience in strategic planning Knowledge Detail
• Knowledge of research methodologies (Advanced)
• Knowledge of consumer behavior (Advanced)
• Knowledge of budgeting and finance (Intermediate)

• Knowledge of data analysis (Advanced)
• Knowledge of Statistical, Data Modeling (Advanced)
• Knowledge of process engineering (Intermediate)
• Microsoft Office skills (Advanced)
• Project management skills (Advanced)

Duties and Responsibilities

• Develop the research strategy and framework to support business growth and development
• Set up and manage structures and tools to gain insights into the market, consumers, and how Nando’s performs in the context of the market
• Establish an ongoing tracking of Nando’s performance relative to the market through market share reporting, Brand health trackers, and benchmark studies

• Collaborate to define and prioritize all consumer research projects to ensure that all research is strategic, actionable, efficient, and cost-effective
• Plan, scope and develop budgets for research initiatives according to business requirements
• Co-develop the South African marketing strategy by reporting on consumer research insights as well as market trends and information
• Develop an annual insights roadmap by determining the core consumer learning needs for the Marketing team
• Provide input into the integrated marketing plan through insights on product, pricing, place, and promotion as gained through market research

• Input into product pricing through market tracking and consumer research as well as pricing modeling techniques
• Establish process and evaluation of new product innovation testing (concept, propensity to purchase, size opportunity, taste-testing)
• Analyse data to compile and interpret research reports for various internal stakeholders
• Manage all aspects of market research projects, including formulating research briefs, evaluating research proposals, assessment, drafting questionnaires, and setting project plans

Provide stakeholder groups with progress updates on research initiatives and plans
• Provide training and guidance in the use of research results and approaches across various internal business units
• Provide input into Nando’s marketing campaigns through tracking of competitor campaigns and media spend; as well as the performance of Nando’s campaigns in terms of awareness, media efficiency, and campaign creative
• Manage research project costs and relationships with Suppliers

• Develop and manage the total Marketing Research budget
• Monitor and track the macro-economic environment and market trends, including product innovation, media spend, pricing analysis, and share of voice
• Participate in the integration of information from multiple research sources

• Examine market information and consumer polls to locate niche areas in the marketplace and to allow marketers to base their decisions on research-backed data points and consumer insights
• Interpret POS and menu sales reporting for insights that will inform scorecard and pricing decisions
• Enhance business performance through customer satisfaction tracking – set up customer satisfaction tracking system and managing program

• Analyse Mystery shopper data, investigate findings and propose new solutions, develop & implement, manage
• Ongoing customer tracking
• Apply updated approaches to monitor customer satisfaction and business tools to support and provide feedback
• Create approaches and platforms for use in restaurants to live track customer experiences

• Provide input into business strategy through the analysis of external and internal data to give meaningful customer insights and input into overall business and marketing strategy and identification of new business opportunities
• Create a casa segmentation model to understand the different purchase behaviors and marketing opportunities in different locations
• Manage data analysis projects to understand business performance and drivers of sales performance
• Conduct ad-hoc research and give input into bigger business projects like service channels and casa locations.

• Participate in global research and strategy projects (Brand identity & Vi, grocery, purpose, channels)
• Obtain a good understanding of new markets and conduct feasibility studies when required
• Set up research studies and tracking studies in new markets when required
• Scope data warehouse project, acting as the liaison between IT and the business for new reporting and data requirements

• Play an active role in business BI and data requirements as well as the integrity of data
• Create scoping document for marketing requirements for BI and data needs
• Train people on data principles as well as set up Power BI training for the team
• Understand POPI legislation and implement a process to upkeep requirements to safeguard consumer person details with research providers, Customer Care, and T2N integration, and SMS and email campaigns with the Regional Marketing team

• Drive additional information and integration into IT systems/data warehouse such as store type classification to analyze data better
• Set up processes in campaigns to protect and use customer data
• Manage all corporate-owned research platforms
• Package research platforms and services for Global Markets

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